How we score you. No black box.
Your Visibility Score is not a number we made up. It is built from real signals we measure the exact same way for you and your competitors. Here is precisely what goes into it, why each part matters, and where the data comes from.
Four things decide whether you get found. We weight them by how much they actually move the needle.
Your score out of 100 is the weighted blend of these four. If we cannot measure something yet, we leave it out rather than guess, and your score reflects only what we have actually verified.
What we measure. Speed on a phone, mobile usability, structured data, and how clearly your site answers the six questions every buyer asks.
Why it matters. A fast, clearly structured site is how both people and machines decide they can trust you.
Where the data comes from. Your live website (we read it the way Google does) and Google PageSpeed Insights.
The signals inside this pillar
Percentages are how much each signal counts toward this pillar.
What we measure. Your Google Business Profile completeness, review volume, rating, freshness, and how consistent your info is across the web.
Why it matters. For local search this is often more important than your website. It is the trust signal Google leans on hardest.
Where the data comes from. Google's public business data and your public reviews.
The signals inside this pillar
Percentages are how much each signal counts toward this pillar.
What we measure. Whether you are publishing real answers to real customer questions, how recently, and across how many channels.
Why it matters. Fresh, useful content is what keeps you in the conversation and gives AI something current to cite.
Where the data comes from. Your publishing activity across the web and the channels you connect.
The signals inside this pillar
Percentages are how much each signal counts toward this pillar.
What we measure. Entity clarity, citable structured content, and how often the major AI tools actually name you when someone asks for a business like yours.
Why it matters. Search is shifting from ten links to one AI answer that names one business. This measures whether that business is you.
Where the data comes from. We actually ask the major AI tools (ChatGPT, Gemini, Perplexity, Claude) about your category and count how often you are named, plus the structured data on your site.
The signals inside this pillar
Percentages are how much each signal counts toward this pillar.
Where you rank, and why we say so.
Your 0 to 100 score falls into one of four bands. The band is not an opinion. It is the direct result of the signals above.
Most people searching right now cannot find you. The fundamentals need to be put in place first.
You are starting to show up, but competitors are still being found and chosen ahead of you.
You are in the running. Closing a few specific gaps will push you toward the top of your market.
You are the obvious choice in your market. Now the work is protecting and extending that lead.
Measured the same way for everyone
We score your top competitors on the identical signals and weights. Your rank is a like-for-like comparison, not our opinion of you.
We never guess
If a signal cannot be measured yet, we leave it out and lower the confidence, rather than invent a number. Your score reflects only what we have verified.
Fast read, then the full battery
Your instant score is an external-only snapshot. Before your call we run the complete version: every AI model, every competitor, repeated for accuracy.
Now see your real number.
Run your free Visibility Score and watch exactly how each pillar adds up, with your competitors scored the same way.